For over two decades, Din has guided brands across Singapore, Hong Kong, and Jakarta through identity crises, digital revolutions, market shifts, and the occasional existential meltdown. He has led creative departments, mentored talent, and helped brands find a voice people actually want to hear.
 
He believes creativity should be relevant, brave, and grounded in strategy, not buzzwords. His favorite ideas are the ones that make people stop scrolling or at least scroll a little slower.
​
His work has been recognized by D&AD, The One Show, Cannes Lions, Spikes Asia, AdFest, Effies, Citra Pariwara, the MMA Smarties, and earned multiple Agency of the Year titles. Always appreciated, rarely the point.
 
Outside of work, he is a husband, a dad, and a man who owns more Leica gear than anyone strictly needs.

You can reach him at dsumedi@gmail.com
 
​